Speaker: Becky Fischer, Founder/Director of Kids in Ministry International The world has it's eye on this generation known as the Millennial Generation. Marketers, researchers, politicians, educators, business people, people in technology all recognize this is a pivotal group that is poised to be the next greatest generation the world has ever known. In America they make up the largest generation in modern history, surpassing even the Baby Boomers. But to really reach this group of kids and teens, we need to know how they think, what motivates them, and what they respond to that's different from the generation we grew up in.